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HelloFresh Case Study

Flexible Employment Facilitates Rapid Growth


Experiencing unpredictable growth, HelloFresh needed to quickly find and hire flexible, reliable workers to meet growing demands.

HelloFresh are the UK’s leading recipe box delivery service. Fresh, quality ingredients accompanied by curated, easy-to-follow recipes every week, customisable by you. HelloFresh are on a mission to change the way people eat, forever! Learn more.



Due to the COVID-19 crisis, HelloFresh urgently needed to increase their workforce to deal with an overwhelming increase in demand for their recipe boxes. HelloFresh jobs skyrocketed, as more than 100 daily extra workers were required within two weeks to fulfill a large order backlog from existing customers as well as a huge surge in new customers. Their main challenges were:

Find motivated staff to fill roles in packing, customer care and logistics

Cover varying job roles and 24/7 shift patterns on short notice

Recruit local candidates across multiple locations

Provide staffing flexibility for when lockdown measures were relaxed


Thanks to Coople, HelloFresh were able to instantly tap into thousands of suitable workers and find flexible staff to scale operations quickly. Using Coople’s unique algorithm, workers with the right skills, experience, and location were matched to the multiple jobs posted and could apply right away. With the sudden boost to employment, HelloFresh had the team in place to successfully manage both their large order backlog from existing customers, as well as the huge surge in new customers signing up to receive their recipe boxes. By building a ‘favourites’ pool of qualified workers, the company could easily rehire staff to provide ongoing support for the duration of the COVID-19 period and beyond.


Quickly scaled to meet unprecedented demand

Fully vetted workers

With a “favourites” pool of qualified, highly rated and vetted candidates.

Time and cost efficiency

HelloFresh quickly selected motivated workers across a variety of job profiles who were ready to start within 48 hours.

Full control

A large amount of time was saved on recruiting, with the ability to instantly scale down once the measures are relaxed.

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