Krispy Kreme
Increased revenue with Coople
How Krispy Kreme maximised their productivity and increased their revenue with a new staffing strategy.
Krispy Kreme is an American doughnut company and coffeehouse chain. Every one of their delicious doughnuts is made fresh daily to guarantee those melt in the mouth moments! Learn more.
Details
Challenge
Krispy Kreme regularly experiences expected and unexpected spikes in demand. With the addition of unplanned absenteeism, production line output was often directly affected. Their main challenges were:
Source and hire skilled and motivated workers to fill operational gaps during extreme peaks in demand
Cover several varying job roles and shift patterns, across multiple London locations
Onboard temporary workers quickly, to cover unplanned absenteeism and ensure production line output does not drop
Solution
Production managers recognised their need to hire and onboard a flexible workforce who can work alongside their existing staff to continue production and maximise revenue throughout the year. Using Coople’s platform, Krispy Kreme built a ‘favourites pool’ of workers who are trained on their processes and readily available to work across multiple locations. This helps to alleviate their staffing challenges and to ensure that production line output does not drop. Krispy Kreme maximised productivity and revenue through the use of a flexible workforce.
Results
New staffing strategy
Built a ‘favourites’ pool of qualified, highly rated and well-fitted workers.
Large amount of time saved on recruiting & the ability to flex their workforce.
Employed trained staff to work across multiple London locations to protect production line output.
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