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Krispy Kreme

Increased revenue with Coople


How Krispy Kreme maximised their productivity and increased their revenue with a new staffing strategy. 

Krispy Kreme is an American doughnut company and coffeehouse chain. Every one of their delicious doughnuts is made fresh daily to guarantee those melt in the mouth moments! Learn more.



Krispy Kreme regularly experiences expected and unexpected spikes in demand. With the addition of unplanned absenteeism, production line output was often directly affected. 

Their main challenges were:


Source and hire skilled and motivated workers to fill operational gaps during extreme peaks in demand


Cover several varying job roles and shift patterns, across multiple London locations


Onboard temporary workers quickly, to cover unplanned absenteeism and ensure production line output does not drop


Production managers recognised their need to hire and onboard a flexible workforce who can work alongside their existing staff to continue production and maximise revenue throughout the year.

Using Coople’s platform, Krispy Kreme built a ‘favourites pool’ of workers who are trained on their processes and readily available to work across multiple locations. This helps to alleviate their staffing challenges and to ensure that production line output does not drop. Krispy Kreme maximised productivity and revenue through the use of a flexible workforce. 


New staffing strategy


Fully vetted workers

Built a ‘favourites’ pool of qualified, highly rated and well-fitted workers.


Time and cost efficiency

Large amount of time saved on recruiting & the ability to flex their workforce.


You're in charge

Employed trained staff to work across multiple London locations to protect production line output.

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