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Camden Town Brewery

Maximised production output with Coople


How Camden Town Brewery used flexible staff to cover a variety of warehouse roles.

Camden Town Brewery is the home of hells lager. The London-based brewery first started brewing in 2010 and has been owned by Anheuser-Busch InBev since 2015. Learn more. 



Camden Town Brewery aimed to maximise their production output with the use of flexible staff to cover a variety of warehouse roles. The ease of using the Coople platform provided them with a quick and simple solution for their staffing challenges. Their main challenges were:


Covering unplanned absences at short notice to ensure there is no drop in production output


Staffing peaks in demand due to seasonality or key events


Managing staffing levels across two London locations – Enfield and Kentish Town


Camden Town Brewery needed support in finding quality, flexible staff to cover business peaks in demand across their London locations. Camden Town Brewery used the Coople platform to cover both planned and unplanned absences. They use Coople’s technology platform to resolve staffing shortages quickly and efficiently. Camden Town Brewery hired multiple flexible staff from a range of profiles – warehouse staff, pickers & packers, forklift drivers – for both day and night shifts, building a pool of favourite workers for longer term holiday and recruitment cover. The flexibility to hire at short notice ensures that they can always maximise production output.


Maximised production output


Fully vetted workers

Successfully built a pool of reliable ‘favourite’ workers for longer term holiday or recruitment cover.

Flexible technology

Gained the ability to scale up or down with demand, resolving staffing shortages quickly and efficiently.

Fast delivery

Hired motivated, skilled last minute staff to cover alternate shift patterns.

“I love how easy the platform is to use, how in depth with Coopler details it is and how quickly we got it set up and using it was great.”

Tom Murphy, People Coordinator

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