Our Culture & what we care about.
The Coople story
Our Coople story tells us, what we do, what we care about, and how we behave.

The job app to build a better life
The job app to build a better life

Our core values

Why culture matters


But who could describe it better than our founder Viktor Calabrò:
“Disrupting a traditional industry like the recruitment industry was and still is challenging. Out-of-the-box thinking must become your closest friend and no task is easy. That’s exactly why nobody dared to change this winning system for so long. But then in 2011, a small group of believers started with little knowledge of how big this could become. We didn’t have extensive industry experience and we had no solutions for all the problems which we might face. The only thing that we know exactly was that the world of work was broken. Numerous feedbacks made us understand that something had to change.”
But who could describe it better than our founder Viktor Calabrò:
“Disrupting a traditional industry like the recruitment industry was and still is challenging. Out-of-the-box thinking must become your closest friend and no task is easy. That’s exactly why nobody dared to change this winning system for so long. But then in 2011, a small group of believers started with little knowledge of how big this could become. We didn’t have extensive industry experience and we had no solutions for all the problems which we might face. The only thing that we know exactly was that the world of work was broken. Numerous feedbacks made us understand that something had to change.”

Flexible work can help you pursue your dreams and your life goals.
On the other side, if you run a business, freelancers and flexible workers can bring in much-needed skills, help during crunch times, and allow you to maximise your productivity or income. Many shops, warehouses, and restaurants cannot operate during peak hours without flexible staff. In larger businesses, flexible workforce management has become a core component of business strategy.
At Coople, we are still committed to continuing disrupting the market to take it to the next level.
We strongly believe that in order “to win the marketplace, you must first win the workplace” (Doug Conant). Therefore, our culture is all about establishing a winning culture and a high level of employee engagement, two key ingredients for us as a high-performing and fast-growing organization. We are convinced that culture is a team sport, and we have proven several times that when an amazing team, like ours, focuses on playing brilliantly, winning is the consequence.