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Staff planning for the hospitality re-opening: are you ready for the 19th April?

Staff planning for the hospitality re-opening: are you ready for the 19th April?

On the 14th April media conference, the Federal Council announced that on 19th April, outdoor hospitality (restaurant terraces) may re-open under strict rules and conditions. It still remains unclear when the hospitality sector will be allowed to completely re-open.

Staff planning in the case of market uncertainty – are you aware of best practices?

For Swiss restaurants this means, despite the possibility of being able to serve guests outside again soon, there is still great market uncertainty. Demand may return slowly or – due to weather conditions – increase rapidly. Additionally, the timing of further relaxation is hard to plan for.

Therefore, responsive staffing is a top priority in the coming weeks and months. Staff planning must remain as flexible as possible to meet demand, manage costs effectively and achieve positive results.

In conclusion, there is a great need for staffing solutions that react in real time to unpredictable market changes. Coople’s digital platform helps to manage planned and unplanned absences as well as variations in demand in an optimal way.

The right staff in real time

Coople supports swiss hospitality businesses as a competent partner in this challenging process and offers active support during the market re-opening.

Advantages of your flexible staffing partner:

  • Scaling up or down with demand
  • Rapid hiring with our intuitive, technology-driven platform
  • High quality, fully vetted, qualified workers
  • HR relief through outsourcing all personnel administration and payroll
  • Cost effective with no hidden subscription fees, prepayments, set-up costs or minimum hours

We are pleased to be able to support Swiss hospitality businesses with flexible staff during these challenging times.

How to hire flexible staff with CoopleFlex.

More about what a good recruitment strategy looks like in an uncertain market.

Digital staffing has grown 300% in the last three years. Are you missing out?

Digital staffing has grown 300% in the last three years. Are you missing out?

If you’re not making use of digital solutions in your recruitment process, you’re probably leaving some efficiency gains on the table. Technology has been redefining and revolutionising the way businesses find talent. With the ability to create job ads in seconds and vet candidates online, organisations can hire faster and better than ever. Businesses that rely on digital solutions are reporting significantly improved operational efficiency, greater profits and reduced cost-per-hire as the top few benefits.

The global pandemic has heightened the need for digital solutions, with McKinsey research citing that COVID-19 has accelerated digital transformation by seven years. Can your business afford to be left behind?

Digitalisation is changing full-time recruitment

Finding the right full-time employees used to be a painful, drawn out process. Using traditional recruitment methods, the Swiss average time-to-hire is up to 90 days. However, technology is changing this fast. Whether it’s onboarding niche talent or utilising data to reduce bottlenecks, HR teams are increasingly relying on digital staffing technology for full-time talent recruitment – and they’re seeing results:

  • Reduced cost- and time-to-hire. The longer it takes to fill a role, the more business resources and time it requires. Drawn out hiring processes also mean greater risks of losing out on top candidates. Technology, for example applicant tracking systems, help by allowing more people to participate in the screening process in real-time, as well as by automating candidate communication to allow for a smoother onboarding experience.
  • Access to real-time data. Accessing real-time data means that businesses can make informed decisions to build a smart workforce. Having access to insightful metrics allows recruiters to monitor and eliminate bottlenecks in the hiring process, leading to more efficient turnaround and greater conversion rates. With the benefit of backend data, recruiters can also track live responses to amend job postings if they are not attracting the right candidates or increase acquisition spend if they aren’t attracting enough of them.
  • Virtual recruitment. The temporary pause on face-to-face hiring hasn’t stopped businesses from finding high caliber talent. Throughout COVID-19, hiring companies have implemented virtual onboarding and online interviews to screen candidates anywhere, any time. Such processes have enabled recruiters to conduct essential training and right to work checks with ease. Similarly, virtual recruitment allows for borderless talent acquisition, helping businesses to easily recruit for niche skillsets in tricky locations.

Technology enables new ways of hiring: The rise of digital staffing platforms

Whilst technology has made full-time recruitment more efficient over the last few years, it also enabled an entirely new kind of hiring. The use of digital staffing platforms has increased nearly 300% in the last three years. Digital staffing is a faster way of finding temporary talent and it’s clear to see that it’s not just a hype.

Temporary staffing itself is not new, but on-demand, short-term staffing has been made possible by technology. It enables hiring companies to build pools of regulars: high-quality, fully onboarded workers whom they can rely on when demand goes up unexpectedly. Typically time-consuming tasks are fully automated with digital staffing, meaning hiring can be reduced to a few clicks when screening, filtering and sorting applicant data, allowing for reduced time-to-hire, fewer dropouts and more quality hires.

How a flexible workforce can help your business

With all the benefits from technology that we can see in permanent recruitment, digital staffing has opened up a whole new world of potential for flexibility in your workforce. Digital staffing platforms such as Coople help to stay flexible, agile and cost-efficient.

Here’s how it works:

  • Source specialist talent: it’s easy to find niche talent with a digital staffing platform. Thanks to advanced algorithms, you can overcome traditional recruitment limitations – allowing for faster job matching and greater quality and volume of hard to find candidates.
  • Cohesive workforce management: get real-time status updates on shift coverage, attendance and time-tracking to make informed hiring decisions. Take quick actions as plans change: add shifts as and when you need them, request more workers and stop hiring any time.
  • Flexible, last-minute coverage: you can scale up and down to meet demand with a flexible workforce. Read more to understand how Coople helped a leading supermarket chain find 600 skilled flexible workers for urgent cover in less than 48 hours.
  • Cost-effective with zero commitment: reduce costs and manual processing by outsourcing recruitment, administration and payroll. With no subscription, upfront fees, setup costs or minimum hours, you can avoid surprise fees and find quality workers without any hiring commitments. Read to find out more about Coople’s flexible pricing structure.

Are you in need of a responsive, flexible recruitment strategy to get up to speed with modern staffing challenges? Find out how your business can benefit from Coople’s digital staffing solution today.

What does a good recruitment strategy look like in an uncertain market?

What does a good recruitment strategy look like in an uncertain market?

We have experienced high levels of global market uncertainty for more than a year now. Forecasts contain many unknowns which means that corporate decision making has become an even greater challenge. Implementing a good HR strategy is no exception.

So what does good staff planning look like in times of great market uncertainty? Read on for some insights:

Assessing the impact of COVID-19 on the hiring landscape

The Corona pandemic has a drastic impact on hiring: according to Staffing Industry Analysts (SIA), 38% of companies globally have temporarily paused all their talent acquisition. Another 17% of companies reduced the number of planned hires in 2020.

Within the DACH labour market the trends have been slightly more positive. According to a survey of more than 1’200 HR professionals by XING, 47% of respondents in Switzerland are sticking to their staff planning. Only 21% of companies in Germany, Austria or Switzerland have stopped recruiting altogether, while 20% are hiring fewer staff than originally planned. 7% of companies stated that they had not yet dealt with the consequences of Corona on personnel planning.

However, despite all of this, 73% of the Swiss companies surveyed onboarded new staff since the start of the Corona crisis in mid-March 2020.

Temporary staffing: what is it and how is it used to navigate uncertainty?

Businesses use temporary staff to reshape and respond to a COVID-19 economy where customer behaviour and demand varies drastically day by day. Throughout extended lockdowns and changing guidelines, temporary staffing provides a clear solution for overcoming hiring risk and last-minute operational gaps.

A temporary workforce also affords flexibility to allow for ease of scaling. In an uncertain market where ramping up and down with demand is essential to protect budgets and maximise profits, responsive staffing is not only critical for recovery, but growth too.

A Coople survey with 185 Swiss companies in September 2020 revealed that companies with flexible staff expect to recover more quickly from the impact of the COVID-19 pandemic than those that employ only permanent staff. Most companies employing temporary workers expect to recover within 4-12 months, whereas the majority of companies that do not hire temporary workers expect that it will take more than 12 months to recover.

How Flaschenpost and a supermarket chain confidently navigated the crisis with flexible staff from Coople.

Digital staffing platforms such as Coople match flexible, temporary workers with employers in need of temporary staff with specific skills. Throughout the pandemic, Coople has supported hiring companies such as Flaschenpost and a nationwide supermarket chain in finding quality staff across the Retail & Logistics, Office and Cleaning sectors.

  • Flaschenpost, the largest online wine shop in Switzerland, urgently needed to increase its workforce to cope with the huge increase in demand as a result of COVID-19.With the help of Coople’s flexible workforce, Flaschenpost was able to build up a favourites pool of 25 flexible workers within a very short time, having 11 favourite workers on duty at any one time for 5 days per week.

    Read more about how Coople helped Flaschenpost build a favourite pool of skilled, reliable workers here.

  • A discount supermarket chain worked with Coople to cope with exceptionally high demand as well as to ensure the safety of consumers in their shops after the outbreak of the coronavirus. Coople’s unique algorithm enabled the supermarket chain to recruit more than 600 professionals in retail, logistics and security & hygiene across Switzerland in less than 48 hours. Thanks to the flexibility of the Coople platform, the supermarket was also able to scale down immediately when security measures were relaxed again.

    Read more about how a supermarket chain benefited from flexible, crisis-proof workforce planning with Coople here.

Are you ready to confidently lead your company out of the crisis together with Coople? Click here to find out how to make your workforce planning resistant to market uncertainty.

Emerge strongly from this crisis: why flexibility is key to future-proofing your business

Emerge strongly from this crisis: why flexibility is key to future-proofing your business

Flexibility is key to future-proofing your business – especially in times of uncertainty. Since the initial outbreak of coronavirus, markets have remained unpredictable with multiple lockdowns significantly impacting business demand. Though navigating through the COVID-19 crisis remains challenging, the onset of the pandemic has made two things clear: flexibility and digitalization are no longer a “nice to have” perk. They are now essential for strategic planning, reducing financial risk and successful growth. Emerge strongly from this crisis with a flexible staffing strategy. Read on to learn more.

Why responsive staffing matters

Scheduling staff can be challenging even with proper planning. That’s because irregular demand is difficult to plan for. When emergencies happen, managers often hire whoever is available, not the best person for the job.

As the economy stutters through the challenges of COVID-19, some businesses have successfully adapted supply chains to scale up and down with health & safety guidelines and irregular demand. They couldn’t have done it without the right staffing partner.

Why your current solution might not be up for the task

Many traditional staffing solutions can’t keep up with highly fluctuating demand and uncertain market conditions, mostly for the following reasons:

Increasing the workload of your core team can backfire: Asking the core team to work overtime or on reduced hours can lead to payroll and contractual complexities, making it slow to act. This approach can also cause friction in the team, especially if workers have limited input into scheduling. You might lose your team over this if you do it too often.

Traditional workforce management tools don’t scale easily: Tools that enable the core team to self-schedule and managers to integrate their network of flexible workers lead to more transparency and increase efficiency of internal processes.

However, such solutions are limited by the size of the manager’s network. They are only scalable if they enable access to a steadily growing number of fully vetted flexible workers.

Traditional staffing agencies have slow response times: Traditional temp agencies provide a convenient solution for improving staff coverage. Some can occasionally handle short-term requests, but few can help in emergencies when last-minute cover is needed, because their processes are geared towards manual handling. At the same time, enquiring companies increasingly demand more control over who they hire as well as real-time information on the status of the vacancy. This can lead to tension and failure when working with traditional recruitment agencies.

What does a future-proof staffing solution look like in comparison?

Getting responsive staffing right might be complex, but the solution doesn’t have to be. A great solution should:

  • Only charge for completed shifts for ‘true’ responsiveness
  • Allow you to agree on work contracts in a fair, efficient and frictionless way, even at short notice
  • Provide access to a large pool of fully vetted workers
  • Handle complex shift requirements on demand
  • Allow you to choose who you hire and offer full financial transparency 
  • Allow you to build your own pool of favourite workers who are accessible on demand

Does your staffing strategy tick all of these boxes?

Crisis-resistant with Coople: A rewarding staffing solution.

We provide an all-in-one solution for businesses of any size that can help you take staffing responsiveness to the next level and future-proof your business.

Cost transparency – pay only for completed shifts. Access line-item breakdown of fees, salaries holidays and National Insurance for every shift hour.

Real-time matching of your job postings with all qualified workers on the platform.

Assured quality from transparency – see job histories, ratings from other employers and which favourites pools they are part of. Never recruit blind again.

Build your own ‘favourites’ pool - save lists of favourite workers you trust and auto-hire and auto-schedule for hyper-responsiveness.

End-to-end convenience with one solution from sourcing to payroll, saving hiring managers time. You can modify and reschedule hours efficiently, even on the go.

Coople makes responsive staffing a rewarding experience for today and tomorrow. This means matching motivated businesses like yours with ambitious workers, who are keen to make an impact today and prepared to help unlock new capabilities tomorrow.

Are you exploring solutions? See here how we helped  Flaschenpost, an online pharmacy and a Supermarket chain find the right staff flexibly.

Temporary workers make the difference to COVID-19 workforce planning

Temporary workers make the difference to COVID-19 workforce planning

A recent market study run by Coople, in cooperation with the independent market research institute GIM Suisse, indicates that more than half of Swiss businesses are planning to hire temporary workers in the near future. With many businesses struggling to effectively plan in this situation of extreme uncertainty, digital staffing platform and EHL Alliance founding member Coople, advises on how to make the most of flexible workers to reduce risk and maximize profits.

While using agency workers on a short-term basis has supported many businesses during the pandemic, it is now becoming clearer that the ability to effectively plan long-term will not return any time soon. Market conditions change on an almost daily basis and we are all struggling to keep up. Many business owners and HR managers are taking the opportunities of enforced closure to take a closer look at their human resource strategies and come up with solutions which will not only withstand the gradual return to business as usual, but also stand the test of time.

When demand uncertainty is high, the right staffing strategy can make or break a business. If you staff for low demand, you might miss out on much needed revenue. If you do the opposite and demand is low, costs can quickly become prohibitive.

Now is therefore the time for businesses to think about short-term workers for the long-term. There are three important things a business needs to get right to make this work:

1. Think about flexible staffing as a core strategy, not just for emergencies

Most businesses prefer to have regular workers to rely on – workers who understand their brand, products and processes. This can be achieved with flexible workers. It just requires consistency.

Flexible workers are not B-employees. They are ambitious and talented people with personal and career goals that can be achieved more easily with flexible schedules. All you need to do is set up adequate processes to onboard and manage them in a way where they can perform at their best.

By building up a larger pool of preferred workers who work in your business part-time but regularly, you can keep up the quality and retain knowledge while increasing your flexibility significantly. Such a pool can easily be built on digital staffing platforms, where businesses can hire workers and make them favorites if they are a particularly good fit for their team. Building a relationship with these workers over the years also increases the chances of them being available during peak times that occur during certain seasonal periods such as Christmas.

2. Don’t compromise on quality when hiring, set your workers up for success

Hospitality and retail businesses, for example, rely heavily on the interpersonal skills and attitude of their workers. Other sectors have different criteria. By building a pool of qualified candidates who you have personally tested, you will be ready for all eventualities. Using a digital platform can save you additional time during the recruitment process because you are able to not only see workers’ CVs, but also previous experiences and the ratings of other employers on a simple interface.

Once you have made your hires, ensure flexible workers receive the same essential training that you would provide to new full-time hires. Providing a high-quality on-boarding process will set your workers up for success, so assume that you will re-hire these workers and that your investment will pay off. To give you maximum flexibility in the short-term, flexible work strategies rely on longer-term commitments.

3. Don’t overload your own team with admin and payroll

From day one, flexible workers automatically have a legal right to minimum wages and social security. The minimum wages can be especially very complicated because you need to consider the location and age of the worker, as well as their working times (minimum wages, for instance, differ for weekends and nights). Before hiring, you also need to make sure you do all the relevant right-to-work checks.

If you pursue a flexible work strategy, it is worth spending some time on deciding whether to hire directly or work with a staffing agency. One benefit of using an agency is that you outsource the HR risk. You pay the agency like any other vendor and you are not responsible for any of the above. The agency will track working hours in detail and you avoid the admin cost of running a potentially complicated payroll. Another benefit is that agencies can give you guidance on competitive wage levels, which is especially relevant during peak season.

The downside? You need to pay an agency fee. However, you can avoid retainers and flat fees by choosing one that charges via a multiplier on each hired hour. It is worth doing the math because an agency fee can still work out cheaper than doing payroll in-house.


Flexible staffing is a powerful tool, provided it is used correctly and organizations behave ethically towards those they hire. More than half of the businesses that Coople recently interviewed have implemented a strategy for hiring agency workers. Can you afford not to?