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What does a good recruitment strategy look like in an uncertain market?

What does a good recruitment strategy look like in an uncertain market?

We have experienced high levels of global market uncertainty for more than a year now. Forecasts contain many unknowns which means that corporate decision making has become an even greater challenge. Implementing a good HR strategy is no exception.

So what does good staff planning look like in times of great market uncertainty? Read on for some insights:

Assessing the impact of COVID-19 on the hiring landscape

The Corona pandemic has a drastic impact on hiring: according to Staffing Industry Analysts (SIA), 38% of companies globally have temporarily paused all their talent acquisition. Another 17% of companies reduced the number of planned hires in 2020.

Within the DACH labour market the trends have been slightly more positive. According to a survey of more than 1’200 HR professionals by XING, 47% of respondents in Switzerland are sticking to their staff planning. Only 21% of companies in Germany, Austria or Switzerland have stopped recruiting altogether, while 20% are hiring fewer staff than originally planned. 7% of companies stated that they had not yet dealt with the consequences of Corona on personnel planning.

However, despite all of this, 73% of the Swiss companies surveyed onboarded new staff since the start of the Corona crisis in mid-March 2020.

Temporary staffing: what is it and how is it used to navigate uncertainty?

Businesses use temporary staff to reshape and respond to a COVID-19 economy where customer behaviour and demand varies drastically day by day. Throughout extended lockdowns and changing guidelines, temporary staffing provides a clear solution for overcoming hiring risk and last-minute operational gaps.

A temporary workforce also affords flexibility to allow for ease of scaling. In an uncertain market where ramping up and down with demand is essential to protect budgets and maximise profits, responsive staffing is not only critical for recovery, but growth too.

A Coople survey with 185 Swiss companies in September 2020 revealed that companies with flexible staff expect to recover more quickly from the impact of the COVID-19 pandemic than those that employ only permanent staff. Most companies employing temporary workers expect to recover within 4-12 months, whereas the majority of companies that do not hire temporary workers expect that it will take more than 12 months to recover.

How Flaschenpost and a supermarket chain confidently navigated the crisis with flexible staff from Coople.

Digital staffing platforms such as Coople match flexible, temporary workers with employers in need of temporary staff with specific skills. Throughout the pandemic, Coople has supported hiring companies such as Flaschenpost and a nationwide supermarket chain in finding quality staff across the Retail & Logistics, Office and Cleaning sectors.

  • Flaschenpost, the largest online wine shop in Switzerland, urgently needed to increase its workforce to cope with the huge increase in demand as a result of COVID-19.With the help of Coople’s flexible workforce, Flaschenpost was able to build up a favourites pool of 25 flexible workers within a very short time, having 11 favourite workers on duty at any one time for 5 days per week.

    Read more about how Coople helped Flaschenpost build a favourite pool of skilled, reliable workers here.


  • A discount supermarket chain worked with Coople to cope with exceptionally high demand as well as to ensure the safety of consumers in their shops after the outbreak of the coronavirus. Coople’s unique algorithm enabled the supermarket chain to recruit more than 600 professionals in retail, logistics and security & hygiene across Switzerland in less than 48 hours. Thanks to the flexibility of the Coople platform, the supermarket was also able to scale down immediately when security measures were relaxed again.

    Read more about how a supermarket chain benefited from flexible, crisis-proof workforce planning with Coople here.

Are you ready to confidently lead your company out of the crisis together with Coople? Click here to find out how to make your workforce planning resistant to market uncertainty.

Emerge strongly from this crisis: why flexibility is key to future-proofing your business

Emerge strongly from this crisis: why flexibility is key to future-proofing your business

Flexibility is key to future-proofing your business – especially in times of uncertainty. Since the initial outbreak of coronavirus, markets have remained unpredictable with multiple lockdowns significantly impacting business demand. Though navigating through the COVID-19 crisis remains challenging, the onset of the pandemic has made two things clear: flexibility and digitalization are no longer a “nice to have” perk. They are now essential for strategic planning, reducing financial risk and successful growth. Emerge strongly from this crisis with a flexible staffing strategy. Read on to learn more.

Why responsive staffing matters

Scheduling staff can be challenging even with proper planning. That’s because irregular demand is difficult to plan for. When emergencies happen, managers often hire whoever is available, not the best person for the job.

As the economy stutters through the challenges of COVID-19, some businesses have successfully adapted supply chains to scale up and down with health & safety guidelines and irregular demand. They couldn’t have done it without the right staffing partner.

Why your current solution might not be up for the task

Many traditional staffing solutions can’t keep up with highly fluctuating demand and uncertain market conditions, mostly for the following reasons:

Increasing the workload of your core team can backfire: Asking the core team to work overtime or on reduced hours can lead to payroll and contractual complexities, making it slow to act. This approach can also cause friction in the team, especially if workers have limited input into scheduling. You might lose your team over this if you do it too often.

Traditional workforce management tools don’t scale easily: Tools that enable the core team to self-schedule and managers to integrate their network of flexible workers lead to more transparency and increase efficiency of internal processes.

However, such solutions are limited by the size of the manager’s network. They are only scalable if they enable access to a steadily growing number of fully vetted flexible workers.

Traditional staffing agencies have slow response times: Traditional temp agencies provide a convenient solution for improving staff coverage. Some can occasionally handle short-term requests, but few can help in emergencies when last-minute cover is needed, because their processes are geared towards manual handling. At the same time, enquiring companies increasingly demand more control over who they hire as well as real-time information on the status of the vacancy. This can lead to tension and failure when working with traditional recruitment agencies.

What does a future-proof staffing solution look like in comparison?

Getting responsive staffing right might be complex, but the solution doesn’t have to be. A great solution should:

  • Only charge for completed shifts for ‘true’ responsiveness
  • Allow you to agree on work contracts in a fair, efficient and frictionless way, even at short notice
  • Provide access to a large pool of fully vetted workers
  • Handle complex shift requirements on demand
  • Allow you to choose who you hire and offer full financial transparency 
  • Allow you to build your own pool of favourite workers who are accessible on demand

Does your staffing strategy tick all of these boxes?

Crisis-resistant with Coople: A rewarding staffing solution.

We provide an all-in-one solution for businesses of any size that can help you take staffing responsiveness to the next level and future-proof your business.

Cost transparency – pay only for completed shifts. Access line-item breakdown of fees, salaries holidays and National Insurance for every shift hour.

Real-time matching of your job postings with all qualified workers on the platform.

Assured quality from transparency – see job histories, ratings from other employers and which favourites pools they are part of. Never recruit blind again.

Build your own ‘favourites’ pool - save lists of favourite workers you trust and auto-hire and auto-schedule for hyper-responsiveness.

End-to-end convenience with one solution from sourcing to payroll, saving hiring managers time. You can modify and reschedule hours efficiently, even on the go.

Coople makes responsive staffing a rewarding experience for today and tomorrow. This means matching motivated businesses like yours with ambitious workers, who are keen to make an impact today and prepared to help unlock new capabilities tomorrow.

Are you exploring solutions? See here how we helped  Flaschenpost, an online pharmacy and a Supermarket chain find the right staff flexibly.