The importance of a fast recruitment and selection process

The importance of a fast recruitment and selection process

The workforce shortage continues to concern many companies in the UK. Therefore, it’s crucial to establish a simple and efficient recruitment and selection process to avoid additional costs, time loss, and inefficiencies. In this article, we look at the importance of fast recruitment, the impact of a slow process on a company, and how Coople streamlines recruitment processes to be faster and more efficient.

What does a recruitment and selection process consist of?

Typically, there are 4 stages of recruitment. These include, as a first step, the evaluation and determination of the desired profile. Once the skills and experiences needed have been defined, the job advertisement is published in a second step. Subsequently, the review of applications, telephone interviews or initial applicant assessments, conducting interviews, obtaining references, and finally, the hiring of candidates follow.

A well-structured recruitment and selection process enables a company to identify, evaluate, and hire the best candidates without losing valuable time. As the stages of the recruitment process extend, so do the costs. Hence, it’s vital to streamline the hiring process to be as efficient as possible, without compromising the quality and quantity of applicants. But how can this be achieved?

The time it takes to fill a position and the difference between time-to-hire and time-to-fill

Within talent acquisition, two terms that are frequently mentioned are time-to-hire and time-to-fill. These two terms refer to recruitment metrics. While they can vary from company to company and industry to industry, they can still offer valuable insights into the efficiency of existing hiring processes, potentially leading to optimisations.

The term time-to-hire describes the time frame (number of days) between the posting date of a job and the actual filling of the position. Therefore, time-to-hire reflects the efficiency of the hiring process from the candidates’ perspective.

On the other hand, time-to-fill measures the time between the job request to the HR department and the actual placement of the vacant position. Consequently, it provides an overview of how long the entire recruitment process takes from the company’s point of view.

Both time-to-hire and time-to-fill can vary significantly based on the industry. Moreover, the different skills and requirements for positions, as well as the levels (Junior/Senior), need to be considered.

The negative impact of a slow recruitment and selection process

A slow progression through the stages of recruitment can have several negative effects on the company.

Firstly, costs rise significantly when the hiring process is prolonged, as additional expenses for HR services and time losses quickly become a substantial financial burden. Consequently, companies waste resources that could have been better allocated to other areas of higher urgency. Existing teams experience reduced productivity and must take on additional tasks from their colleagues.

Long waiting times for feedback can cause uncertainty, as applicants do not know whether their interest has been noticed or what their chances are.

Many candidates often explore opportunities with not just one, but multiple companies simultaneously. Qualified candidates may lose interest in a position and opt for other job offers while the company is still in the evaluation stage of the recruitment process. This leads to the potential loss of valuable talent, potentially resulting in unfilled positions.

Additionally, the company’s reputation may suffer if applicants share negative experiences from the application process online.

All of these scenarios should be avoided.

How Coople makes recruitment and selection processes faster and more efficient

Coople provides flexible staff for temporary positions through their digital platform. Often, there is an immediate need for staff due to factors such as an employee falling ill, unforeseen or seasonal demand spikes, or core teams being overloaded. Flexible staffing solutions are needed and speed is essential.

On average, companies receive initial applications for open temporary positions posted on the Coople platform within a matter of hours, allowing them to hire suitable workers within a few days. As a result, the time-to-hire is remarkably efficient.

Quick and immediate hiring decisions have a strong impact on the commitment and motivation of the workers. Responding quickly to applications and hiring suitable candidates creates a positive dynamic that is reflected in job satisfaction and employee engagement.

To remind companies to hire quickly, Coople actively highlights on the platform how many applicants are currently waiting for a response.

Screenshot of the Coople Platform showing the overview of applicants waiting for feedback.
What does Coople do differently?
Thanks to digital capabilities, companies can post job openings within minutes and immediately access a pool of over 350,000 registered workers. All candidates are already validated for their stated qualifications and work permits.

Unlike traditional staffing agencies, Coople offers an incredibly fast service around the clock, along with maximum transparency regarding the education and experience of workers. Companies independently publish their vacancies on the Coople platform or through the Coople for Business app, specifying the hourly wage they are willing to pay for the job. Subsequently, the Coople platform matches the staff needs with the most suitable candidates in real time. Flexible workers view jobs in their area and apply for shifts they’re interested in. The client reviews the applicants and makes selections.

Costs only arise when staff is actually hired. These are calculated based on the defined wage multiplied by a low fee factor. This includes the wage, national insurance, pension contributions, holiday pay, and apprenticeship levy.

Unlike other staffing providers, the client doesn’t receive an unknown employee at a predetermined price from the provider. Instead, they determine the terms and select the most suitable candidates themselves. If workers prove themselves, they can also be informed of future job opportunities directly through favourite worker pools or be transitioned to permanent positions through the “Try and Hire” principle.

Maximize Your Time-to-Fill

A fast and successful recruitment and selection process is crucial for any company to attract qualified candidates, especially when immediate needs arise. The longer the recruitment process takes, the more likely qualified applicants are to lose interest or opt for other job offers. Find out more about Coople, create a free account today, and save yourself the cost and trouble of recruiting.

HR Trends 2023 – 8 trends you need to know

HR Trends 2023 – 8 trends you need to know

The past couple of years have been nothing short of a rollercoaster for HR leaders. With the swift shift to remote work, a large pool of resignations and redundancies, economic volatility… what should HR leaders expect in 2023?

Employee wellbeing, flexible work models, diversity, equity and inclusion have been the main priorities for companies as they have learned to adapt to this change. As we look at the year ahead, many of these trends will remain at the forefront, as organisations zone in on communication, skills development, and relationship management.

Here are the key areas HR leaders will focus on:

HR trend 1: Financial wellbeing

With the cost of living rising due to inflation, it is not surprising that salary is the main concern for most employees. This mainly affects those on a lower income. Recent surveys also show that this year nominal wages are estimated to increase by 2.2% on average across all sectors. Because of this, salary reviews, pay equity and benchmarking are likely to be a high priority for HR managers to avoid the risk of losing existing talent. In addition, employee benefits and their communication are becoming increasingly important.

Not all companies can offer wage adjustments in times of political and economic uncertainty where budgets are tight. New approaches are needed – flexible workforce management can play a key role in ensuring that the core team is adequately paid while at the same time reacting flexibly to external circumstances such as market changes. Ultimately, the right balance needs to be found between investment in labour and technology to optimise workflows and further increase efficiency.

Image that illustrates leadership

HR trend 2: Leadership and management training

With each generation, leadership styles will adapt and evolve. The traditional focus of leaders on KPIs and business success is now being complemented by empathy.

This shift may be the reason why companies are investing in specific leadership training, with a focus on ‘human’ leadership. Empathic leaders are more capable of responding to the individual challenges of their employees and proactively supporting them in achieving their goals. Leadership based on trust and empathy also makes the team feel valued and respected, increasing overall morale and motivation in the workforce.

HR trend 3: Hybrid work

Before the pandemic society believed that working in an office was more productive than working remotely. However, in the past two years, recent data from America has shown that people who worked hybrid were 9% more efficient when they worked from home. According to an online survey by Deloitte, almost half of employees in Switzerland say they feel more productive working from home than in the office – and vice versa, only 16% rate their productivity higher when working in the office. Companies will continue to support this style of work through 2023 by providing a solid structural system and appropriate equipment.

People from different age groups and different backgrounds

HR trend 4: Diversity & inclusion

Companies are more aware that a diverse and inclusive work environment is beneficial for both employees and the company itself. Diversity refers to considering people’s differences in terms of gender, age, ethnicity, cultural background, skills and other characteristics. Inclusion refers to creating a work environment where all employees feel accepted and valued and can fully develop their talents, and skills. Some steps that companies can take to follow these trends can be: Including diversity in the recruitment process, create a corporate culture that promotes inclusion and offer awareness training to employees.

Digitalisation has fundamentally changed the way we work. Digital staff leasing promises the advantage of responding to this trend by providing access to an extended reach, and therefore a diverse pool of applicants within a very short time regardless of location. Diversity strategies can be implemented easily and in a targeted manner, by job offers being made accessible to all people, regardless of their background.

HR trend 5: Employer Branding

Employer branding is one of the key trends for 2023 and helps to improve a company’s image, and reputation as an employer. Therefore, it is essential as a company to communicate that the well being and development of employees is important to them. This is especially important for Millennials: 78% of Swiss women and 62% of men say that a positive working environment is the most important factor when choosing a job. Every company loses potential talent and future leaders if this working climate cannot be communicated effectively.

People that are learning new skills

HR trend 6: Further education

Most workers are looking for a company where they can grow their career. According to a recent study by Gartner, which surveyed more than 800 HR leaders about their top priorities in 2023, 44% feel that their current company does not offer compelling career growth, so they tend to look for new opportunities.

In a rapidly changing labour market, and an increasingly complex business world, it is important to continuously update and expand employees’ skills and knowledge. Offering or supporting further education also helps to increase the attractiveness of the company as an employer and to strengthen employee loyalty. Companies that invest in further education for their employees can also improve their competitiveness and their position in the market. In Switzerland, where unemployment is at an all-time low (2.2% in 2022), and competition for skilled labour is high, it is crucial for companies to retain and develop their employees through further education and training.

Did you know? Temporary workers have a special status in this field? Thanks to the “temptraining” further education fund, they receive financial support after 88 hours of temporary work in order to develop themselves with selected further education and to improve their professional prospects and their chances of being hired in the labour market. Find more information here.

HR trend 7: Flexibility

In Switzerland, flexibility has become an increasingly important trend. More companies are offering their employees flexible working hours, teleworking, and other forms of flexibility. This has many advantages, such as a better work-life balance for employees, higher motivation and productivity, as well as the possibility to attract talent from all over the world.

Flexibility is also seen as an important factor in the attractiveness of an employer and can be an advantage in the competition for qualified workers. The pandemic has ultimately contributed to the increased emphasis on flexibility in the world of work.

More and more people are looking for this flexibility in their jobs with the aim of better balancing their work with personal commitments and priorities, to organise their work in a self-determined way, and to use their time and resources according to their needs or to handle several tasks or projects at the same time.

HR trend 8: Elderly workers

Age stereotypes and age discrimination are an obstacle in a long professional career. Fortunately, an exciting trend has been observed for the last two years: The unemployment rate for 50–64-year-olds has dropped from over 3% to 1.9 %. Family planning is complete and experience is high – the qualities and know-how of older workers are increasingly in demand. We recently shared the testimonial of our 61-year-old Coopler Beata N., who was able to deepen her knowledge in the hospitality industry through a further education course and was then able to actively participate in the labour market again. Opportunities for older workers support this trend and actively counteract the shortage of skilled workers.


After a long period of living in uncertainty, employees now have empathy and transparency at the top of their list when it comes to their career in order to cope with the crisis.

We have entered another challenging year in which HR managers are confronted with a new level of disruption. The time between planning and implementation is getting shorter and the demands are increasing, making it even more important that HR managers learn to thrive within these changes by putting people first, focusing on their wellbeing, job security, and using technology to help them become more agile.

Flexible workforce management around the core team, simplified implementation of diversity strategies or targeted further education for experienced flex workers are just some of the ways digital staffing companies like Coople are helping businesses address and effectively implement the key HR trends of 2023.

Shortage of skilled workers – an ever-present problem

Shortage of skilled workers – an ever-present problem

The topic is everywhere and there seems to be no end to the reporting about it: The shortage of skilled workers is always on the minds of HR professionals and entrepreneurs across many industries.

Why is the shortage of skilled workers still an issue?

The reasons have only partially changed: The demand for staff, for example at airports or in the event and catering industry, was extremely high after the pandemic subsided. The reason for this is that companies that had survived the pandemic were virtually awakened from hibernation and were confronted with expectations of delivering a pre-pandemic offer. However, this is still not possible in many places.

During the pandemic, workers had time for extensive reflection on whether and how their jobs should determine their lives in the future. The movement to put life at the centre of existence rather than work has led many people to actively choose more flexibility and, by temping, to decide when, where and how much they want to work.

Another factor is the wage development in some professions

Real wages in the food service industry in Germany and Austria have increased faster than in Switzerland, which may be one reason for the lower immigration of skilled workers – even though chefs now earn CHF 8.30 more per hour than at the beginning of the year, depending on their level of training. Back in March, we published the results of a survey among our Coopers who work in the hospitality industrywith the result that only about one third were convinced to return to their old job.

Unexpected events, such as a major distributor’s short-term need for 800 employees to meet new safety requirements to prevent the spread of COVID-19, or a company where, unexpectedly, all the employees are sick (as the Swiss newspaper NZZ recently reported David, Vonplon, 02.08.2022,) – such short-term shortages of skilled workers can cause considerable damage to unprepared companies. This is one reason why companies are increasingly implementing a flexible pool of workers directly into their HR planning.

Which skilled workers are currently lacking in Switzerland?

The shortage of skilled workers affects not only the sector of skilled crafts and trades as well as professions in the STEM disciplines (science, technology, engineering, and mathematics), but also the logistics sector, nursing and health professions, and the event and hospitality industry in particular.

What can be done to tackle the shortage of skilled workers? As a digital staffing agency, we are actively combatting this problem with our platform where we connect companies looking for employees with qualified workers in a highly efficient way.

„We are tackling the shortage of skilled workers by using our digital approach, offering workers flexibility that cannot be found conventionally. This encourages many qualified profiles (e.g. in the healthcare sector) to re-enter the labour market or remain loyal to a sector. We open up segments of the talent market that often remain closed to companies”, explains Yves Schneuwly, Chief Commercial Officer of Coople.

Read more about how we connect a huge pool of temporary, external workers with companies – quickly, transparently, and independent of time and location.

Occupational safety: How to avoid accidents during a job

Occupational safety: How to avoid accidents during a job

Even though it is quite rare, emergencies do happen every now and then – even in the workplace. That’s why occupational safety should be a top priority for both companies and workers.

To ensure that all jobs are safe, it’s extremely important to know before and during a job how everyone involved can behave in a safe manner, and how to react in the event of an accident.

Please make sure to observe the following points at all times:

Important safety rules for workers

What do I need to know before starting a job?

  • The hiring company must inform employees in detail about possible dangers and important rules of conduct.

  • Employees must always wear the required protective equipment and follow the safety precautions.

  • Employees should always know where first aid kits, alarm plans, fire extinguishers, escape routes, and assembly points are located.

  • In case of danger, follow the rule “Stop – do not continue working until the danger has been eliminated”.

What do I have to do in an emergency?

  • Secure the accident site and the injured person.

  • Give first aid, treat the injured person and, if the injuries are more serious, call an ambulance.

  • Inform your shift manager or the contact person on site.

  • Contact Coople as soon as possible.

More information on occupational safety for workers:

Important safety rules for companies

Prior to the start of a job, companies are obliged to determine and clearly communicate to their employees how to behave safely and what needs to be done in an emergency.

What must be ensured before a job?

  • Define hazards for the company and establish vital safety rules.

  • Organise necessary protective equipment and safe work tools.

  • Ensure maintenance of buildings, facilities, work equipment and personal protective equipment.

  • Compile handling instructions for hazardous materials.

  • Provide first aid kits, alarm plans, and fire extinguishers, and determine escape routes, assembly points, and other emergency measures.

  • Ensure first aid for employees who work alone.

In an emergency, follow the rule “Stop in the event of danger – Eliminate danger – Continue working”. In case of an emergency, it’s also important that you get in touch with Coople as quickly as possible.

More information on occupational safety for companies:

Why do people take on temporary work? The answers might surprise you.

Why do people take on temporary work? The answers might surprise you.

In 2020, we surveyed over 900 of our Cooplers (the flexible workers on Coople’s platform) to understand why they look for temporary work and what attracts them to specific flexible jobs.

As expected, many of them use our platform to reach their earnings goals with extra shifts, or stay flexible to care for family. More surprisingly, the largest group of them work flexibly to acquire new skills or discover their abilities.

When it comes to selecting jobs, temporary workers share the same needs as your permanent team. They want to contribute and be part of a great team.

Have a look at our data for more insights:

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Staff planning for the hospitality re-opening: are you ready for the 19th April?

Staff planning for the hospitality re-opening: are you ready for the 19th April?

On the 14th April media conference, the Federal Council announced that on 19th April, outdoor hospitality (restaurant terraces) may re-open under strict rules and conditions. It still remains unclear when the hospitality sector will be allowed to completely re-open.

Staff planning in the case of market uncertainty – are you aware of best practices?

For Swiss restaurants this means, despite the possibility of being able to serve guests outside again soon, there is still great market uncertainty. Demand may return slowly or – due to weather conditions – increase rapidly. Additionally, the timing of further relaxation is hard to plan for.

Therefore, responsive staffing is a top priority in the coming weeks and months. Staff planning must remain as flexible as possible to meet demand, manage costs effectively and achieve positive results.

In conclusion, there is a great need for staffing solutions that react in real time to unpredictable market changes. Coople’s digital platform helps to manage planned and unplanned absences as well as variations in demand in an optimal way.

The right staff in real time

Coople supports swiss hospitality businesses as a competent partner in this challenging process and offers active support during the market re-opening.

Advantages of your flexible staffing partner:

  • Scaling up or down with demand
  • Rapid hiring with our intuitive, technology-driven platform
  • High quality, fully vetted, qualified workers
  • HR relief through outsourcing all personnel administration and payroll
  • Cost effective with no hidden subscription fees, prepayments, set-up costs or minimum hours

We are pleased to be able to support Swiss hospitality businesses with flexible staff during these challenging times.

How to hire flexible staff with CoopleFlex.

More about what a good recruitment strategy looks like in an uncertain market.