Find work

How Vitabiotics hired flexible warehouse operatives to exceed business objectives for Black Friday.


Vitabiotics is the UK’s No.1 vitamin company who have pioneered advances in nutritional healthcare for over 45 years. They are the fastest growing vitamin company in the UK, exporting to over 100 countries. Learn more about Vitabiotics.


Company Size:

200+ employees



Wellness and Fitness Services



London, UK

I wanted to pass on my thanks for the Coople team supporting Vitabiotics over our Black Friday event – to say it went well is an understatement we achieved unprecedented results and service across all of our customers.”

Stephen McGuirk, Head of Warehouse Operations


With Black Friday weekend approaching fast, Vitabiotics found themselves in a position without enough warehouse operatives to support their expected high sales volumes. After trying various agencies, none could reliably supply the volumes of warehouse operatives Vitabiotics required. Additionally, they experienced a significant number of last-minute cancellations and no-shows.

With pressure for the Black Friday ramp-up, Vitabiotics needed an effective solution to recruit reliable, trustworthy workers rapidly. They wanted to hire warehouse operatives in advance and have access to staff ready to work last-minute shifts to replace any no-shows or cancellations, if required.

Their main challenges were:

Significant number of no-shows and cancellations, especially over periods of high sales volumes.

Unreliability from staffing agencies, who couldn’t supply the quantity of staff required to meet their business demand.

Finding staff within a commutable distance to their warehouse, which was located NW of London, outside the M25.

How did Coople help?

Vitabiotics built a pool of high-quality warehouse workers within two weeks, in preparation for Black Friday. The selected workers were within a commutable distance of the warehouse and had proven to be consistently reliable. When Vitabiotics experienced no-shows or cancellations from their internal team, they were able to utilise their favourites pool of trusted warehouse staff to cover last-minute shifts and ensure they were not left short-staffed.



Unprecedented results with flexible workers.

Reliability and consistency.

Built a pool of nine trustworthy workers who could quickly replace any workers who cancelled last-minute or didn’t show up for shifts.

High quality candidates.

The Coople platform efficiently found workers within a commutable distance of their warehouse, who were reliable and would consistently show up for their shifts.

Quickly sourced candidates.

Coople’s matching algorithm found skilled candidates, in the right location promptly. Vitabiotics had a pool of reliable workers in less than two weeks.

Increased speed to hire with Coople.

Vitabiotics sourced high quality temporary warehouse workers at short notice using CoopleFlex. They made use of Coople’s quick turnaround times and increased their speed to hire for coverage issues. With the use of flexible staff, Vitabiotics successfully exceeded their business objectives for their Black Friday event. If you have similar staffing challenges and want to learn more about how Coople can help you, get in touch today.

Find out more

More than 30,000 businesses globally trust our platform

Get started today and hire vetted workers in an instant.

Create your free account