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How Tide accessed committed field sales agents nationwide with Coople.


Tide is a UK financial technology company providing mobile-first banking services for SME enterprises. They are one of the fastest-growing FinTech’s in the UK and are transforming the business banking market. Learn more about Tide.


Company Size:

Over 1,000 (Tideans) globally



FinTech Banking



Nationwide, UK

Quality Candidates – The pre-recorded video interviews make the selection process simple and avoids spending time in excess interviews.

Speed to hire – Breathe of fresh air in comparison to our previous recruitment partner. From candidate selection to onboarding it’s literally a few days in some instances.”

Samie Miah, Business Development Department Manager


Tide were facing challenges with their traditional recruitment partner, who were very rigid in their operational processes. Additionally, they were failing to meet the agreed quantity of staff Tide required to operate successfully.

Tide looked for a new staffing partner who they could rely on to deliver the volume of staff necessary, whilst streamlining their recruitment efforts. Furthermore, Tide required staff in various cities across the UK, which presented an extra challenge.

Their main challenges were:

Consistently accessing high-quality talent on a nationwide level.

Flexibility in their recruitment process to input and change rotas, as required.

How did Coople help?

With Coople, Tide found a recruitment partner who was flexible enough to suit their business needs. Coople’s digital staffing platform gave Tide the ability to input rotas on a shift basis, make last-minute changes, and allowed for flexibility with when their staff worked. The digitalisation of their recruitment process allowed Tide to streamline first stage interviews through video screening, making the entire process more efficient.

Tide hired field sales agents through Coople on a long-term, yet flexible, basis. This gave Tide flexibility and commitment from workers who they hired throughout the year, with the addition of flexibility to adapt the contract length easily.



Minimised hiring risks and recruitment costs.

Nationwide quality.

Hired 2-3 capable field sales agents in various cities throughout the UK, including Liverpool, Bristol, London, Brighton, and Manchester.

Maximise efficiency.

Digitalised and streamlined their recruitment process.

Flexible operations.

Minimised hiring risk and reduced onboarding costs with a flexible hiring process.

Reliability and consistency.

Delivered staff requirements with high-quality workers promptly when other agencies were incapable.

Digitalised and streamlined their recruitment process.

Tide minimised their hiring risk and reduced costs with Coople’s flexible staffing platform. They gained flexibility in their recruitment process and the digitalised improved efficiencies. Using CoopleFlex, Tide hired field sales agents nationwide on a long-term, temp basis. If you have similar staffing challenges and want to learn more about how Coople can help you, get in touch today.

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