How Stonegate Group maintained a fully staffed team as economic markets fluctuated.
Stonegate Group was originally formed in 2010 with 333 pubs and is now the largest pub company in the UK with over 4,500 sites. They believe that the pub is the heart of British culture and strive to deliver fantastic customer experience. Learn more about the Stonegate Group.
Venues:
4,500+
Industry:
Bars and Restaurants
Location:
UK
Challenge
After the fallout of COVID-19 and Brexit, Stonegate Group felt the pressures of maintaining full coverage across thousands of venues nationwide. The ever changing and uncertain market highlighted their struggle to fluctuate their team size in line with demand. Stonegate Group didn’t have access to a reliable pool of skilled hospitality workers who were trained for their specific venues processes. This meant they were reliant on their internal staff to cover any venue that was short staffed, as well as ensuring their venue was fully staffed.
Their main challenges were:
Recruiting enough skilled hospitality workers to fully staff their teams after the impact of COVID-19 and Brexit on the industry.
Flexibility to change their team size up and down in line with market conditions through turbulent years.
Sourcing reliable, skilled, temporary workers who were available to work regularly and had flexibility with their shift patterns.
How did Coople help?
Stonegate Group resolved their coverage issues when they built a favourites pool of 1700+ hospitality workers through Coople. The workers were trained on Stonegate’s processes and were flexible to work across all Stonegate pubs throughout London, from late night clubs to premium dining ventures. As a result, less training was required, and their venues were more efficient onboarding temporary workers.
Stonegate’s preferred workers were added to their favourites pool, so they could regularly access high quality and skilled chefs, kitchen porters, bartenders, duty managers, barbacks, hosts and waiting staff. Stonegate placed weekly orders with Coople to staff their 135 venues. They got support for internal staff shortages, sickness, holiday cover, and recruited an ongoing team of staff. The flexibility to hire workers on a temporary basis saved Stonegate Group time, money, and concern around fluctuating their demand in line with the market conditions.
Results:
Trained, skilled, and flexible workforce.
Reliability and consistency.
Built a favourites pool of 1700+ experienced hospitality workers to staff approximately 135 venues across the UK.
Reduced time to hire.
Utilised their favourites pool to access trained workers to cover last-minute sickness and internal staff absences.
Flexibility
No commitment to a minimum number of hours with temporary staff hired through Coople. Stonegate could easily fluctuate their team size with the support of flexible staff.
Temporary staff resolved coverage issues.
Stonegate Group built a reliable pool of 1700+ hospitality workers, which they could access at any time through Coople’s flexible staffing platform. Using CoopleFlex gave Stonegate Group the confidence that they would always have the resource to consistently staff their 135+ venues. If you have similar staffing challenges and want to learn more about how Coople can help you, get in touch today.
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