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How Crisis hired flexible shop supervisors who were trained to work across all branches to ensure they were never understaffed.


Crisis is the national charity for people experiencing homelessness. They work side by side with thousands of homeless people, to help them rebuild their lives and leave homelessness behind for good. Learn more about Crisis.






Non-profit organisation




We started our partnership with Coople over summer 2023 and we are extremely happy with their service and quality of candidates supporting our day-to-day operations.”

Retail Area Manager, Crisis


Crisis were faced with staffing challenges due to their paid-voluntary recruitment model. They needed to boost their staffing-levels to avoid shop closures. Crisis lost approximately £50k in revenue, in only one year, because their shops were unable to open due to a lack of shop supervisors available to work. The shops earn vital revenue to support their charity efforts to fight homelessness.

Their main challenges were:

Lost revenue in one year due to lack of staffing in their shops.

Low shop supervisor availability causing shop closures. Crisis work on a paid-voluntary recruitment model.

Finding staff available for both short-term and long-term shop coverage, who could work across all 14 branches.

How did Coople help?

Crisis boosted their staffing-levels by hiring flexible staff through the Coople platform. They built a pool of favourite shop supervisors they could access and hire any time. Their favourites pool were trained to work across all their London-based shops, maximising their flexibility and coverage. Coople’s flexible workforce provided both long- and short-term cover, which was crucial to supporting Crisis’ recruitment strategy.

Hiring flexible shop supervisors through Coople, gave Crisis the peace of mind to know they could always open their shops for trade. Being fully staffed allowed them to maximise their revenue opportunities and continue help as many people as possible out of homelessness.



Providing cover for long- and short-term retail staffing.

Reliability and consistency.

Built a favourite worker pool of 13 shop supervisors who were trained to work across all London branches, ensuring shops weren’t understaffed.

Flexible workers.

Crisis hired both short and long-term staff through Coople. The flexibility of their favourite workers allowed them coverage for last minute shifts and planned rotas.

Maximised revenue.

Crisis shops were consistently fully staffed, which maximised their opportunity to generate revenue.

Reliable, flexible workers with Coople.

Hiring flexible staff through Coople gave Crisis the confidence to know they could always open their shops for trade. They could tap into their favourites pool of shop supervisors for short- and long-term coverage support at any time. Using CoopleFlex gave Crisis support they needed to guarantee all their shops could stay open and maximise their revenue potential. If you have similar staffing challenges and want to learn more about how Coople can help you, get in touch today.

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