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retail workers

Scaling seasonal fulfilment with a flexible workforce

A globally recognised jewellery brand known for its demi-fine jewellery that bridges the gap between fine and fashion jewellery. The company sells through retail stores, e-commerce, and premium stockists worldwide.

Challenge

The company needed to efficiently manage staffing demands to meet order fulfilment targets during their seasonal peaks.

Their main challenges were:

  • Scaling workforce efficiently to meet the surge in demand during the summer sale and Black Friday peak.
  • Ensuring a skilled and consistent team to maintain operational efficiency and productivity year-round.
  • Reducing reliance on inexperienced temporary staff who require additional training and onboarding time.

retail assistant


How did Coople help?

Coople provided a flexible staffing solution that ensured a stable and skilled workforce throughout the year while seamlessly scaling up during peak seasons. By maintaining a baseline workforce of 12-20 Cooplers per day, the company had access to a reliable and well-trained team to handle daily fulfilment operations. This ongoing workforce stability minimised disruptions and allowed for smoother transitions when scaling up for peak periods like Black Friday.

To tackle these seasonal surges, Coople worked closely with the company to plan a tailored recruitment strategy. The team organised workshops and assessment days to ensure all additional staff were fully vetted and prepared for the demands of the role. This structured approach enabled a rapid scale-up to 50 Cooplers per day during the summer sale and 205 per day for six weeks over the Black Friday period. By pre-selecting skilled workers, Coople minimised onboarding time, ensuring that all team members were ready to contribute effectively from day one.

Increased efficiency and scalability.

Exceeded productivity benchmarks.
The majority of Coople workers consistently outperformed the associate KPI benchmark of 75% for productivity.
Lean and effective team.
This performance enabled a 10% reduction in overall headcount without compromising output or efficiency. Reducing the number of staff helped ease cost pressures during their seasonal peaks.
Reliability and consistency.
Hired over 115 warehouse workers for assessment centres ahead of Black Friday, ensuring hiring targets were met.
Temp to perm success.
The company offered permanent contracts to 10 exceptional candidates identified through Coople’s flexible staffing model.

Optimising seasonal workforce management.

By working with Coople, the company successfully streamlined their seasonal workforce management. With a consistent baseline team and a scalable staffing model, they maintained productivity while handling significant fluctuations in demand.

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