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Oliver Bonas ensured seamless fulfilment and retail operations during seasonal peaks

Oliver Bonas, a well-known British lifestyle retailer, required a scalable workforce solution to support their fulfilment centre and retail stores during seasonal peaks. By partnering with Coople, they maintained a consistent and skilled workforce that seamlessly integrated into their internal teams, ensuring high productivity levels and operational success.

Challenge

Oliver Bonas needed to effectively scale their workforce to meet seasonal demand fluctuations across both their central fulfilment unit and retail stores.

Their main challenges were:

  • Managing workforce scalability to accommodate significant peaks in demand during Black Friday and Christmas.
  • Ensuring operational efficiency in both web fulfilment and in-store retail operations – even during peak times.
  • Maintaining a skilled and experienced worker pool to achieve KPIs and productivity targets without relying on untrained temporary staff.

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How did Coople help?

Coople provided a structured and flexible staffing solution that allowed Oliver Bonas to build a reliable worker pool while scaling up seamlessly for peak periods. By maintaining a baseline supply of skilled workers throughout the year, Oliver Bonas ensured operational continuity across fulfilment and retail operations. Workers sourced through Coople integrated seamlessly into internal teams, improving efficiency and reducing the need for constant retraining.

For peak seasons, Coople gradually increased workforce numbers on a weekly basis to align with demand. All Cooplers underwent a full induction process and were pre-vetted to ensure they had the necessary skill sets. This approach minimised onboarding time and ensured a smooth transition into peak operational capacity. As a result, the company was able to consistently achieve their required fulfilment forecasts and maintain excellent productivity levels.

Delivering forecasted productivity through workforce stability.

Delivering forecasted productivity through workforce stability.
Scaled the workforce to meet seasonal demand fluctuations, ensuring smooth retail and fulfilment operations.
Reliability and consistency.
Built a pool of over 20 trained warehouse and fulfilment specialists to support Black Friday and Christmas peaks. From the first induction, the goal was consistency—workers committed to the full duration of the assignment, resulting in an 88% shift consistency rate.
Speed to hire.
Utilised Coople’s platform to hire flexible staff quickly, filling urgent shifts within hours.
Plan ahead.
Maintained a consistent rota throughout the 8-week Black Friday and Christmas peak, with 10+ trained workers covering a range of shift times each week.

Maximising operational efficiency during peak seasons.

By working with Coople, Oliver Bonas successfully streamlined their seasonal workforce strategy. With a strong baseline team and a scalable staffing model, they ensured smooth operations across both fulfilment and retail, delivering on productivity and efficiency goals.

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