Gymshark is one of the UK’s most recognisable fitness and lifestyle brand known for its innovative activewear and highly engaged global community. With the opening of their flagship Regent Street store, Gymshark sought a flexible staffing partner to support heightened demand during the December holiday rush and January sales.
Gymshark’s retail team needed to prepare for unpredictable footfall and protect the customer experience during back-to-back peak periods. Success would depend on having on-brand, customer-ready staff in place at short notice.
Their main challenges were:
To ensure retail excellence Gymshark partnered with Coople to build a favourites pool of sales assistants and cashiers who could be deployed quickly and confidently. A dedicated training session was arranged in advance for 25 Cooplers, covering Gymshark’s values, till systems, customer journey, and product lines. The 3-hour, in-store session ensured all staff were fully onboarded and aligned with the brand before stepping onto the shop floor.
As demand ramped up beyond expectations, Coople continued to manage daily staffing through close collaboration with Gymshark’s operations team. Up to 10 trained Cooplers were booked per day, supporting the brand through one of their busiest retail periods.
The favourites model ensured consistency and customer familiarity – only trained workers were deployed, meaning there was no need for repeat inductions or last-minute briefings.
Gymshark’s commitment to customer experience and brand integrity was matched by Coople’s ability to deliver a flexible, trained workforce. The use of a favourites pool meant every Coopler on shift had already bought into the Gymshark ethos – ensuring high standards, service quality, and seamless retail performance during a critical sales window.
Want to experience it yourself? Learn how Coople’s Temp Staffing solution helps retail teams scale fast, stay on-brand, and deliver standout customer experiences – even during peak periods.
