Half a million people in the UK have chosen to use the leading digital staffing platform, Coople, to take control of how, when, and where they work – making it one of the largest on-demand staffing platforms in the country. This milestone highlights a growing appetite for autonomy, variety, and a better work-life balance.
The rapid growth of Coople's UK community mirrors broader changes in the labour market. Amid shifting worker expectations and ongoing skills shortages, more people are turning to flexible models to pursue work that fits their lifestyle. Whether it's parents balancing childcare, students looking for extra income, or professionals seeking variety, greater flexibility empowers workers to create a schedule that works for them.
Coople's platform directly addresses the growing demand for flexibility by offering shift-based work in sectors such as retail, hospitality, warehousing, and logistics.
Coople is steadily growing its presence in its key UK cities: London and Manchester. Although demand patterns vary, the company continues to see consistent interest from the retail and logistics sectors in particular – where businesses value the speed, flexibility, and control Coople’s platform brings across the entire workforce value chain.
With 500,000 registered workers in the UK, Coople provides businesses with rapid access to motivated, pre-vetted talent, day or night. For workers, the platform delivers real flexibility, fair pay, and the chance to build experience on their own terms.
“Reaching 500,000 registered workers in the UK is a huge achievement,” says Rufus Hood, General Manager of Coople UK. “It shows that flexible work isn’t just a trend – it’s becoming a vital part of how the UK works. We're proud to support both businesses and workers as we help shape the future of work.”
With over 1.3 million registered workers globally, Coople continues to invest in its technology, worker support, and expansion across the UK. Because the future of work is not just digital. It’s human, connected, and flexible.
For many, flexible, temporary work is not just an option but a necessity. Whether balancing multiple roles, pursuing education, or seeking a better work-life balance, the demand for temporary and adaptable employment continues to grow. But what does flexibility really mean for workers in the UK retail sector? And how well does it align with business needs?
Recent changes to National Insurance Contributions (NICs) and minimum wage rates are weighing heavily on the minds of UK business leaders, according to a new survey by Coople. Some businesses might consider working around this by hiring freelancers. However, this strategy is risky and might lead to an increase in misclassifications and legal cases over time.
96% of businesses that participated in a recent Coople survey expected cost increases following this month’s changes in minimum wage and National Insurance. With high economic uncertainty, inflation and a fear of recession, this is just the latest addition to a long list of topics UK businesses must deal with in 2025.
