How Financial Times, one of the world’s leading global business publications, partnered with Coople to recruit skilled, temporary to permanent workers. They were able to successfully reduce hiring risk with a flexible workforce.

How did Coople help?

Financial Times were in need of extra Telesales and Data Research staff to permanently join their team. With the help of Coople, Europe’s largest on-demand, digital staffing platform, Financial Times were able to instantly access thousands of skilled workers via The Coople for Business App and online platform.  Within minutes of posting their jobs, Coople’s unique algorithm ensured that workers with the right level of skill and experience were matched and could apply instantly. This allowed them to effectively hire candidates to join their full-time workforce and reduce hiring risk.

The challenge

  • Finding proficient and motivated candidates to meet high employee standards
  • Efficiently select and hire professional workers to be available for full-time shifts
  • Ability to trial candidates for longer periods of time before offering them permanent positions within their team

The solution

Financial Times used Coople to instantly tap into a large pool of over 200,000 reliable, flexible workers to find the right longer-term, permanent staff. The Coople algorithm made it simple to quickly source and hire the right workers with the right skills and reduce hiring risk. Here’s what the process looked like:

Job publication: Financial Times used the simple job creator in The Coople for Business App to create and post jobs in minutes. They set the wage, role and the experience they required.

Matching and reviewing: the job was then automatically matched via the Coople algorithm. The workers were able to apply and Financial Times reviewed the applicants based on their CV and ratings before hiring them.

Confirmation of hours: once the job was completed, Financial Times reviewed the hours. Next, the platform handled all the administration and payroll. Financial Times then added their best temporary workers to their ‘favourites’ pool.

The results

Fully vetted workers: successfully recruited a handful of quality candidates on a temporary to full-time basis.

Time and cost efficiency: large amounts of time and money saved on recruitment.

You’re in charge: ability to ‘trial’ candidates before offering them permanent positions.

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