Krispy Kreme’s pool of Coople ‘favourites’ helped them to continue maximising productivity and revenue daily.

How did Coople help?

Krispy Kreme regularly experiences expected and unexpected spikes in demand for their doughnuts. With the addition of unplanned absenteeism, production line output was often directly affected. Production managers recognised their need to hire and onboard a flexible workforce who can work alongside their existing staff to continue maximising productivity and revenue throughout the year.

With Coople, they were able to instantly access thousands of skilled, vetted workers via The Coople for Business App and online platform. Using Coople’s unique algorithm, qualified candidates were matched instantly to their jobs and could apply right away. Krispy Kreme sourced and built a ‘favourites pool’ of workers who were trained and readily available to work across multiple locations to alleviate their staffing challenges.

The challenge

  • Source and hire skilled and motivated workers to fill operational gaps during extreme peaks in demand
  • Cover several varying job roles and shift patterns, across multiple London locations
  • Onboard temporary workers quickly, to cover unplanned absenteeism and ensure production line output does not drop

The solution

Krispy Kreme used the Coople platform to instantly access a large pool of motivated, flexible workers. They were able to build a ‘favourites pool’ whom they trained and could rely on to ensure there was no reduction in productivity across multiple London locations. The advanced Coople algorithm made it easy to quickly match Krispy Kreme’s jobs with high quality workers in the right locations at short notice. Krispy Kreme were maximising productivity and revenue through the use of a flexible workforce. This is what the process looked like:

Job publication: Krispy Kreme used the simple job creator in The Coople for Business App to create and post jobs in minutes. They set the wage, role and the experience they required.

Matching and reviewing: the job was then automatically matched via the Coople algorithm. The workers were able to apply and Krispy Kreme reviewed the applicants based on their CV and ratings before hiring them.

Confirmation of hours: once the job was completed, Krispy Kreme reviewed the hours. Next, the platform handled all the administration and payroll. Krispy Kreme then added their best temporary workers to their ‘favourites’ pool.

The results

Fully vetted workers: built a ‘favourites’ pool of qualified, highly rated and well-fitted workers.

Time and cost efficiency: large amount of time saved on recruiting & the ability to flex their workforce.

You’re in charge: employed trained staff to work across multiple London locations to protect production line output.

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