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Hema are a popular variety store with nine locations in London. Due to the busy nature of their locations, they regularly require skilled retail workers to ensure their stores are well stocked and that customers are served quickly. As a result of peaks in demand and absenteeism, finding the right staff at short notice can be a particular challenge.

How did Coople help Hema find skilled retail staff?

When faced with sudden peaks in demand, Hema needed a reliable and responsive staffing solution. Through Coople, Hema was able to access thousands of skilled retail workers who they could hire quickly across multiple locations. As an added bonus, they were able create pools of ‘favourite’ retail staff to rely on during peak periods and cover any absences.

The challenge

  • Overcoming lost revenue due to understaffing and last minute absences
  • Finding reliable, skilled retail workers with experience
  • Reacting quickly to peaks in demand

The solution

Hema used the Coople platform to resolve their staffing challenges. They were able to quickly create and publish jobs to find the right, skilled retail workers at short notice. Here’s what the process looked like:

Job publication: Hema used the in-app job creator to quickly create and post jobs in minutes. They were able to set the hourly wage, job profiles and experience they required.

Matching and reviewing: Coople’s unique algorithm matched the job with thousands of suitable workers. Hema were then able to review the applicants and hire them based on their CV and star ratings from other employers.

Confirmation of hours: once the job was completed, Hema reviewed and confirmed the hours. Afterwards, the Coople platform handled all of the administration and payroll. Hema were then able to add their best, temporary workers to their ‘favourites’ pool for future shifts.

The results

Fast delivery: successfully found and hired dedicated staff to cover last-minute demand and absences across multiple locations

Maximised profit: increased revenue by adjusting the team in real-time to match fluctuating demand

Fully vetted, professional workforce: built a strong pool of reliable, skilled retail staff to rely on for future shifts

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