Stories


Why do people take on temporary work? The answers might surprise you.

Why do people take on temporary work? The answers might surprise you.

In 2020, we surveyed over 900 of our Cooplers (the flexible workers on Coople’s platform) to understand why they look for temporary work and what attracts them to specific flexible jobs.

As expected, many of them use our platform to reach their earnings goals with extra shifts, or stay flexible to care for family. More surprisingly, the largest group of them work flexibly to acquire new skills or discover their abilities.

When it comes to selecting jobs, temporary workers share the same needs as your permanent team. They want to contribute and be part of a great team.

Have a look at our data for more insights:

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Photo competition for Cooplers: A recap

Photo competition for Cooplers: A recap

A few weeks ago, we launched a photo competition for Cooplers to spotlight the versatility, talent and commitment of our workforce. From the 8th October to the 1st November, we invited our community to send in photos of themselves in action at work. This competition has since come to an end, but we’re still reeling from the amount of extraordinary entries we received!

As a thank you from the Coople team, we wanted to spotlight the incredible efforts of the community by highlighting some of our favourite entries from the competition. Each of the following pictures perfectly showcased the ambition and dedication we were looking for.

The winners

The winning photos, as chosen by the community! Congratulations once again Emma, Benjamin and Vince a on your hard earned win.

Some hand-picked staff favourites

We loved seeing the creative entries you all submitted. Though these photos may not have won, we were particularly impressed by their quality and skill.

Thank you again to all that took part! Best of luck with your future shifts, and we hope you continue to showcase your incredible skills and professionalism as a Coopler for a very long time.
Coople’s New Look

Coople’s New Look

Flexible work in 2020

Coople was founded 10 years ago (then called StaffFinder) to create the future of work. A future, where anyone can work flexibly and fit their work around their life, instead of the other way around.

If that doesn’t sound very futuristic, you are right. Because that future is now. Today, you can work by the hour, find jobs that allow you to fund your start-up or take care of family. Flexible work can help you save for buying a home or traveling the world. It enables you to bridge a gap between jobs or resign from a position you don’t like, knowing that you can keep paying your bills.

If you run a business, freelancers and flexible workers can bring in much-needed skills, help during crunch times, and allow you to maximise your income. Many shops, warehouses and restaurants cannot operate during peak hours without flexible staff. In larger businesses, flexible workforce management has become a core component of business strategy.
In 2020, all of this assumed a new meaning. During a crisis, flexible work is no longer just a way for businesses to do better than their competition. For many, it’s the only way to survive. For workers, it is one of the best, if not only, options to pay their bills, change career paths, or find permanent positions after trying a few temporary jobs first.

Flexible work provides great opportunities in good times. It can become essential when things get difficult.

Coople’s Beliefs: Rewarding Ambition

Despite the importance of flexible work, something still seems to be missing. When you think of flexible work, what is the first thing that comes to mind?

Are you thinking about unmotivated staff, low salaries or poor work experiences? Then you are not alone. Flexible work still has a bad reputation. Many people think of it as an option for people who have no other options.

We have known this for a while and have been trying subtly to change that reputation. But that is not enough. With our re-branding, we want to put our position on this front and centre.

At Coople, we believe that flexible work is not a ‘holding pen’ for B-employees or a last resort for businesses. It creates career opportunities for ambitious people, and business opportunities for ambitious employers. On a digital platform like ours, your reputation matters more than your CV. By showing focus and commitment, you can reach your goals. Your ambition gets rewarded.

We are sure of this: Meet our Cooplers and clients

What makes our team most proud are your successes on our platform.

Meet Coco, who started working as a Coopler to bridge a gap while she was unemployed. After working a couple of shifts and getting great reviews, she applied for our internal one-year trainee program in the marketing department. Two promotions later, today she is a Marketing Manager.

Amgad works flexibly to support his A-Level studies. He can fit work around his study schedule to ultimately reach his goal of getting an Economics degree at Oxford. His Coopler experience in workplace communication and teamwork will help him in his future career.

RHIAG, the auto parts wholesaler, relied on a team of flexible hires to improve productivity and take pressure off their core team during peak hours. Their entire Swiss logistics operation now relies on Coople for staff management.

Just Eat built a pool of over 100 dedicated, flexible workers for their customer service team. Not only did they hire them, but they also trained and promoted some to team leaders. The right flexible work strategy enabled them to fill complicated shift patterns reliably.

All of them reached their goals with flexible work by working hard and showing commitment to their work or workers – no matter how long the contract.

Our new look

You will have noticed that things look differently on our website. We took a bold step and made it black and white. Why? To put the spotlight on our Cooplers. We know that employers come to Coople because of our Cooplers’ focus, dedication and commitment. That’s what we want to highlight. The photo competition we launched will give Cooplers the opportunity to show off their work (and make some money). Have a look at it to participate or to see our Cooplers at their best!

We’ll also sound a little different from now on. You come to Coople to work with professionals. You want to be challenged, in a constructive and respectful way. And you know that reaching your goals is hard work, as an individual or as a business leader. We want to help you do that and we can. We understand flexible work like nobody else. And we want to share our knowledge and experience with you. Like a good work mentor who asks the tough questions, says it as it is and helps you reach your long-term goals.

Each shift is a step towards meaningful goals

Our product is changing as well. If you log in regularly, most of this probably isn’t news to you. We’ve been doing the work under the hood and even our new website has been live for a while. If you haven’t logged in for a while, come and have a look!

As part of the re-brand, we conducted specific interviews, surveys, and focus groups with many of you. What stood out is your ambition and your desire for showing commitment, whether you are a Coopler or a client. Cooplers want to contribute meaningfully, no matter how long or short the work relationship. They want to build new skills, and then use them. Businesses want to find Cooplers who have the right skills, but are also a good fit for their team, to be able to develop longer-term relationships with them.

We’ve been hard at work to make changes to the Coople platform that will make these things easier for you and support long-term relationships:

  • We overhauled the jobs marketplace for Cooplers to make it much easier for you to find jobs at the firms you’ve worked at before, and especially those where you’ve been selected as a ‘favourite’. We are using AI to notify you of the jobs you most likely want to apply for and are likely to be successful with. All of this to help you contribute meaningfully, have rewarding work experiences, and reach your personal goals.
  • On the employer side, we transformed the information you can see about Cooplers which will help you to make the most informed hiring decisions. You can now see more easily where Cooplers have worked before and which of their skills are rated highly by other employers. This focus on their platform reputation allows our most ambitious Cooplers to stand out, and it allows you to easily find them instead of having to download their CV. We have also made it easier to select Cooplers as ‘favourites’ so you can request them again whenever you need them.

At Coople, you control where you work or whom you hire. We are striving to continuously improve this experience, so that all ambitious workers and managers who join our platform can have the same experience that Guiseppe, Coco, Saomanee and Amgad had, where each shift was a step towards their own, meaningful goals.

Read the press release on this topic.

Developing technology that is powering the gig economy: A chat with Tony Macklin

Developing technology that is powering the gig economy: A chat with Tony Macklin

A self-confessed geek, Tony Macklin’s interest in technology was sparked by computer games as a teenager. However, unlike most adolescents, he went on to develop an inventory control program for his father’s business at the tender age of 14. His interest lay in how the existing program could better fit the needs of employees; the start of a long-held interest in the relationship between technology and people. Tony still believes that truly understanding customers lies at the heart of developing great technology solutions. Joining Coople in 2016 as CPO, Tony is responsible for developing technology that is powering the gig economy by enhancing the way Coople connects people to jobs. We sat down with him to discuss how technology is changing the way people live and work.

Prior to joining Coople, you worked at eBay and Ancestry.com. What prompted you to make the leap?

I’ve been lucky to work at many companies that have changed the world in some way. eBay created a step-change in how we buy and sell. Ancestry.com made it possible for people to discover their family history online; I like to think of it as a Facebook of those that came before.  

The common factor is the use of technology to solve human problems and impact our lives for the better. When I came across Coople, I was fascinated by the potential for technology to change the world of work and increase the level of choice for workers. Delivering this self-determination is important. In the UK alone, close to 5 million people have made an active choice to work as temps, contractors, or freelancers as they strive to juggle employment with other commitments. Coople gave me the chance to help people balance life and work, touching their lives in a meaningful way.

With that in mind, how can technology change the workplace and the gig economy for the better?

The internet has changed many aspects of our lives, but until recently it had not won in the world of work. This is because work is a human endeavour that cannot be governed by algorithms. However, there is an important role for technology in the workplace. It can help people and businesses succeed by connecting workers to the right jobs and managing the communications process that enables this. 

On-demand staffing platforms like Coople have been developed to help employers find skilled, flexible workers, even when they need staff at short notice. This helps businesses to respond to fluctuations in demand and ensure shifts are filled. It also lets them run their businesses more economically, using on-demand staffing to dramatically lower overall staffing costs. For workers, we make it easy to select jobs based on location, experience and availability. It is this ability for businesses and workers to better connect and engage, in a way that meets the needs of both sides, that will revolutionise the gig economy.

You have worked with some of the most exciting technology brands around. What has motivated you throughout your career? 

The phrase ‘I didn’t know the internet could do that,’ is what drives me. Technology is at its most powerful when it is solving human challenges in surprising and unique ways. To do this effectively you need to talk to your customers, understand their problems and develop innovative approaches to tackling these. At Coople we have spent a huge amount of time talking to our customers and our Cooplers to understand their challenges. These conversations will guide our approach to product development as we continue to power the gig economy across Europe.

We also chatted with our Head of Training and Quality Assurance, Ignat Kostadinov, to learn more about his journey to Coople. Click the link here to read his story.

Meet our workers: Amanda Canever, Chef

Meet our workers: Amanda Canever, Chef

Meet Amanda, who used Coople to work flexibly as a chef allowing her to follow her dream of setting up a food photography business.

Introducing Amanda: using flexible work as a chef to achieve her dream

24-year-old Amanda Canever moved to London at the start of this year, after a year-long stint in Dublin. Originally from Brazil, she moved over to Europe in 2018 seeking a new, creative environment. “I’ve always loved the European lifestyle,” she said.

Amanda is a self-confessed food lover – she studied culinary arts at university and has five years of experience working as a pastry chef. However, she always dreamt of starting up her own business as a freelance food photographer. Ultimately, Amanda wanted photography to be her main job and source of income – no mean feat. “In the kitchen, you don’t have time for yourself. The hours are really long,” Amanda explained, reflecting back on her time working as a full-time chef. “Every week you have a different day off, so it was impossible to plan anything.”

How does Amanda approach flexible work?

Luckily, upon moving to London, Amanda found a solution that enabled her to continue to work flexibly as a chef and begin to start her own business – Coople. She knew that working as a chef on a freelance basis would be much more flexible and would fit around her lifestyle. When she downloaded the Coople app, she realised she could book casual shifts working as a chef. This offered her some financial stability and a work schedule that was completely malleable to her wants and needs. It also gave her the spare time she was seriously lacking.

This flexibility meant she could finally start her freelance food photography business. She had the time to dedicate to it, and crucially, no strict bosses that she had to ask for time off. She also didn’t want to give up entirely on her work as a chef. With Coople, she could easily balance the two.

At the start of this year, inspired by London’s creativity and photography scene, she took the plunge. “It’s challenging, but I love a challenge,” she explained. “I’ve always loved the artistic side of food and capturing it in my photos. Now, being a chef is my side business – my photography takes priority.” Typically, Amanda books in for two chef shifts a week on Coople, and spends three or four days a week focusing on her business; always changing up the days to ensure variety in her work life.

Balancing photography with a chef career

This flexibility is her favourite thing about Coople. “I can arrange what time I’m going to work, and how I can fit it around my photography – that’s the main benefit,” she explained. She tends to book Coople shifts a week or so in advance. Time management is key for Amanda, but Coople lets her manage her time in a way that truly works for her. “The most challenging thing for me is creating a good balance between the two facets of my work, but Coople has massively helped with that.”

Now, less than a year since its launch, Amanda’s freelance photography business is thriving. While Amanda gets to work for a variety of clients in a job that embraces her creative side – and all on her own terms.

“Now I balance my work using Coople, my lifestyle is much better. I can plan everything as my schedule isn’t always changing like it did when I worked full-time as a chef. And my personal life as a freelance chef is the best. I get to have so many experiences, and make lots of different contacts at the same time.”

Check out some of Amanda’s beautiful work through her Instagram account: @caneveramanda

New trends as the Human Cloud comes of age

New trends as the Human Cloud comes of age

With technology fast reshaping the worlds of work and talent acquisition, it is little wonder that Staffing Industry Analysts (SIA) events are always jam-packed.  This week hundreds of people gathered for the 2019 conference on Collaboration in the Gig Economy. Conversation buzzed as attendees discussed the evolution of work and considered the newest and most effective ways to manage staffing. In amongst it all, Coople founder Viktor Calabro participated in a panel discussion on new trends in the Human Cloud.

The world of work is evolving fast

Work is no longer solely defined by permanent jobs where people are employed directly by a business. As we found at our recent Breakfast Roundtable, millennials are looking for more flexibility in how they work, seeking life-style appropriate hours in locations close to home. At the same time, digital-first businesses such as Uber have disrupted traditional employment models, looking for on-demand staff who are not direct employees. With both of these factors in play, it is little wonder that 30 per cent of companies are now hiring temporary labour across all job levels, according to the SIA Talent Study 2019.

With the world of work shifting fast, organisations need to explore new staffing models. Enter the Human Cloud; the fastest growing segment of the gig economy.

What is the Human Cloud?

The Human Cloud is made up of online staffing firms that connect people to businesses looking for flexible workers. For staff, this means flexibility when it comes to where and when they work.  For employers, it means instant access to skilled workers, with user-based ratings helping them to select reliable and experienced teams.

The Human Cloud is not a new phenomenon, however, it has reached a new level of maturity – it is actively helping organisations tackle skills shortages and scale up staffing during peak seasons. According to SIA, the total Human Cloud spend reached an estimated $82billion globally, growing by 65% in 2017. But, with its popularity booming, what is next for the Human Cloud?

Investing for success

One of the biggest opportunities for online staffing platforms is boosting service innovation. The panel discussed different approaches to this with some focused on looking to new vertical sectors such as marketing. However, as Viktor told the crowd, Coople is concentrated on perfecting the skillsets of our workers. From chefs to mixologists or wait staff, we plan to be the best at providing the most talented people in the business.

Regulating the Human Cloud

The issue of worker rights in the gig economy has been an issue of contention over recent years, making headlines on numerous occasions. However, as we have discussed, the world of work is changing and regulation needs to evolve in line with this. Many panellists called for government recognition of the demand for flexible labour from businesses and workers. However, all agreed that, within this, the rights of workers must be protected. As Viktor reminded the audience, Coople is focused on creating a world where working flexibly is simple, safe and satisfying for workers and businesses. We are committed to being part of the solution.

Looking to the future

One of the biggest questions around Human Cloud businesses is when they become profitable. Many of these organisations are scale-ups carving out roles in a relatively new market-place. However, at this early stage,  Viktor suggests the goal should be winning market share rather than profitability. However, he does note that there is a huge opportunity to boost innovation and new services which will be drivers for future profitability. For Coople this means a hybrid ‘Tech and Touch’ model where we bolster our online platform with on-the-ground support to onboard and assist customers.

The way that people work has changed radically over recent years and will continue to do so. However, in line with this, businesses have evolved their talent acquisition processes. More of them are looking at online staffing platforms that quickly provide skilled staff with the right experience while ensuring that worker rights are protected. It is this type of Human Cloud solution that will continue to evolve with the market to ensure that both businesses and workers get the best deal.

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