Scaled up operations with Coople


How HelloFresh quickly found and hired the necessary flexible workers in times of unpredictable growth.

HelloFresh are the UK’s leading recipe box delivery service. Fresh, quality ingredients accompanied by curated, easy-to-follow recipes every week, customisable by you. HelloFresh are on a mission to change the way people eat, forever!


Due to the COVID-19 crisis, HelloFresh urgently needed to increase their workforce to deal with an overwhelming increase in demand for their recipe boxes. More than 100 daily extra workers were required within two weeks to fulfil a large order backlog from existing customers as well as a huge surge in new customers.

Their main challenges were:


Find motivated staff to fill roles in packing, customer care and logistics


Cover varying job roles and 24/7 shift patterns on short notice


Recruit local candidates across multiple locations


Provide staffing flexibility for when lockdown measures are relaxed


Thanks to Coople, HelloFresh were able to instantly tap into thousands of flexible staff and scale operations quickly. Using Coople’s unique algorithm, workers with the right skills, experience, and location were matched to the multiple jobs posted and could apply right away. 

They were able to successfully manage their large order backlog from existing customers as well as a huge surge in new customers signing up to receive their recipe boxes. HelloFresh built a ‘favourites’ pool of qualified workers they can easily rehire to give them ongoing support for the duration of the COVID-19 period and beyond.




Quickly scaled to meet unprecedented demand


Fully vetted workers

With a “favourites” pool of qualified, highly rated and vetted candidates.


Time and cost efficiency

HelloFresh quickly selected motivated workers across a variety of job profiles who were ready to start within 48 hours.


Full control

A large amount of time was saved on recruiting, with the ability to instantly scale down once the measures are relaxed.

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