Deliveroo

Flexible, crisis-proof staffing with Coople

Situation

How Deliveroo managed surges in demand during COVID-19.

Deliveroo operate dark kitchens (Deliveroo Editions) that produce food for hand-picked restaurants, all exclusively designed for delivery. These dark kitchens bring great restaurant food to many neighbourhoods, making good on the promise that got Deliveroo started: to connect you with great food from great restaurants, wherever you are, and whatever it takes.
Details

Challenge

With the initial restrictions placed on restaurants during COVID-19, Londoners still sought to satisfy their food cravings, but at home. This meant that Deliveroo saw a huge demand in home delivery orders. In order to keep up with the demand, and not let customers down, Deliveroo needed employees at several of their kitchens within just a few hours.

Their main challenges were:

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Fill all operational gaps with skilled and motivated staff during spikes in orders

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Cover several varying job roles on a daily basis across multiple locations with local candidates

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Onboard fully vetted staff within hours to cover for self-isolating employees

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Provide staffing flexibility for when lockdown measures are relaxed

Solution

Using Coople, Deliveroo instantly tapped into a pool of 100,000+ motivated flexible workers ready to help out during this crisis. The Coople platform’s algorithm made it easy to quickly match Deliveroo’s multiple jobs with qualified workers.

Within minutes of the jobs being posted across multiple locations, dozens of highly rated applicants applied, which meant Deliveroo could fill all positions within the hour. Deliveroo saved a large amount of time on recruiting and had the ability to instantly scale down once the measures were relaxed.

 

 

Results

Successfully managed demand 

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Fully vetted workers

Dozens of highly rated and qualified candidates applied within minutes.

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Time and cost efficiency

Large amount of time saved on recruiting and ability to instantly scale down once the measures are relaxed.

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Fast delivery

Motivated workers across a variety of job profiles ready to start within a few hours.

Testimonial

“Coople has been a great support and even a lifesaver as such, during the COVID-19 lockdown and beyond on our Editions sites. It has been a great pleasure working with you and thank you for the continuously high professional level that you provide to us. Coople has a great selection of teams that are always flexible, reliable, experienced and they suit our operation needs perfectly.”

Dora Besenyei, Operations Manager

 

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