When we started pioneering flexible work more than 10 years ago, Coople’s mission was to create the future of work. At the time, the concept of flexible work was new and different. Today, external flexible workers, who help businesses adjust their team sizes according to demand, are essential to many businesses’ core operational capabilities. The recent COVID-19 crisis has shown how flexible workers are essential to ensure our economies can function in any condition. In many cases, it was the critical work of flexible workers that, for example, enabled supermarkets and the agricultural sector to provide the population with essential goods. They guaranteed that vital supply chains could continue working despite severe disruptions due to COVID-19.
To account for the important role that flexible workers play in our economy, we are changing our mission statement to better reflect our strategy. Coople’s mission is to ‘Make flexible work as rewarding, meaningful and recognised as permanent employment’. It is time for the world to truly embrace flexible work. We commit to continue disrupting the market to take it to the next level.
You will have noticed that things already look a bit different here. This is only the start and we are excited about explaining our plans and Coople’s mission in more detail in September. In the meantime, we’d love to hear any questions or your feedback. You can always reach us at firstname.lastname@example.org.