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Supermarket chain

Precision in retail workforce management

Situation

Switzerland’s largest supermarket chain transfers workforce management for its entire student pool to Coople.

As a leading player in the retail sector that specialises in various consumer goods, the corporation has multiple locations across Geneva. It employs a substantial workforce to serve its customers. Known for its commitment to quality and customer service, the retailer constantly seeks innovative ways to improve its operations.

In September 2023, the supermarket chain partnered with Coople to outsource the workforce management of its student pool. The goal was to lower and control costs, adopt digital solutions, and increase business flexibility.

retail worker in supermarket
Details

Challenge

The management of a significant number of part-time students within the corporation’s larger workforce was a crucial aspect of the company’s intricate operational framework. This workforce covered irregular shifts and provided last-minute backup for absences. However, aligning the varied availabilities of students with part-time work schedules was a constant challenge, consuming significant HR resources that could have been allocated more effectively.

The primary challenges were:

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Significant HR resources blocked for student pool management

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Limited cost control and efficiency

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Need for a simpler, more intuitive digital solution

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Operational inflexibility due to students' varying availabilities

How did Coople help?

Coople supported the retail giant by offering detailed training to store managers, facilitating a smooth transition to the digital platform. This allowed for easy and efficient navigation of the platform’s features. Coople also created a dedicated landing page, streamlining the hiring process and making recruitment more user-friendly.

Continued support from Coople helped the supermarket chain identify and recruit the right candidates, while the creation of a dynamic student pool helped maximise resource utilisation. This flexible approach enabled quick adjustments to varying workloads and student availabilities, resulting in smoother and more efficient workforce planning. Through Coople’s comprehensive support, the retailer achieved its goals of cost control, digital transformation, and increased business flexibility.

Results:

Optimised operations and workforce management through Coople’s digital solution.

As the retail landscape evolves, the partnership with Coople positions the retailer at the forefront of innovation. This collaboration optimised operations and paved the way for future advancements in workforce management, ensuring the corporation continues to set the standard in Swiss retail precision. Transitioning 300 flexible workers to Coople’s management significantly enhanced workforce efficiency. The adoption of digital solutions and Coople’s support in training, recruitment, and pool building provided clear benefits, highlighting the positive impact and potential of this strategic partnership. 

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Successful onboarding:

Over 30 students were successfully onboarded to the Coople platform.

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Short-term contracts:

15 short-term contract workers were seamlessly integrated into the corporation’s workforce.

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Operational efficiency:

The transition translated to an impact of 18,000 hours per month, reflecting a significant improvement in operational flexibility and workforce management.

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Maintaining continuity despite absences:

With Coople managing the student pool, the retailer ensured continuous, uninterrupted operations despite student absences.

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Improved cost control:

The supermarket chain achieved greater cost control through precise management of student contracts and workforce deployment.

retail worker

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